Developing global products and marketing strategies: A rejoinder

In this issue of JAMS, Dr. Lyn Amine presents a “comment and an extension” to our previously published article. Such efforts are often constructive, and in this spirit, we present a discussion responding to Dr. Amine’s comments. Our response, combined with Dr. Amine’s comments, hopefully will provide constructive research avenues in international product and marketing strategy development. He has published extensively in the areas of international marketing and retailing. His research and publication areas include international marketing, high tech marketing, and advertising management. His research and publication interests include sales management, international marketing, and retail management.