基于价值工程的企业竞争优势构建

动态复杂的环境下,应当树立什么样的经营理念,采取何种经营机制、何种管理技术获取竞争优势,实现可持续发展,益已成为企业面临的迫切课题。与其同时,价值工程(简称VE)作为现代思想方法和管理技术,应用领域不断扩充,出现了不少以企业管理为研究对象的优秀成果。在此背景下,本文把价值工程运用于企业竞争优势构造,从竞争优势的四个层面展开,试图构造一个以功能为导向的竞争优势构造模式。

To Construct Enterprise Competitive Advantage Based on Value Engineering

In a dynamic and complex environment, to gain competitive advantage and to ensure sustaining development,which management conception, management mechanism and management technique enterprises should develop ,adopt and use , have been become enterprises` important problems, which make for enterprises stand in market and continue development. At the same time, Value engineering(VE),as a thought way and management technique, is extended largely in many appliance realms. There have been many excellent research fruits which regards enterprise management as research object. Under this background, I apply value engineering in constructing competitive advantage in this thesis, discuss it form four levels of competitive advantage,and try to structure a function-oriented model to construct the enterprise competitive advantage.