| 二次创业与提高黑龙江省商业企业国际竞争力研究 |
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| 引用本文： | 韩平,杨靖吉.二次创业与提高黑龙江省商业企业国际竞争力研究[J].黑龙江对外经贸,2010(8):9-10,49. |
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| 作者姓名： | 韩平 杨靖吉 |
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| 作者单位： | 哈尔滨商业大学,经济学院,黑龙江,哈尔滨,150028 |
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| 基金项目： | 黑龙江省教育厅人文社会科学研究项目《二次创业与提高我省商业企业国际竞争力研究》阶段性研究成果 |
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| 摘 要： | 通过分析影响商业企业国际竞争力的三个因素,即强有力的流通体系、规模化特征及品牌影响力,针对黑龙江省商业企业流通体系不健全、规模化特征不明显、未形成品牌效应的现状,提出应采取提高黑龙江省商业企业核心竞争力,实施并购、重组,实施品牌战略,优化外部环境等措施来提升黑龙江省商业企业国际竞争力。
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| 关 键 词： | 二次创业 商业企业 国际竞争力 |
Research on Second Venture and Improvement of Commercial Enterprises' International Competitiveness in Heilongjiang Province |
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| Han Ping,Yang Jinji.Research on Second Venture and Improvement of Commercial Enterprises' International Competitiveness in Heilongjiang Province[J].Heilongjiang Foreign Economic Relations and Trade,2010(8):9-10,49. |
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| Authors: | Han Ping Yang Jinji |
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| Institution: | Han Ping,Yang Jingji |
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| Abstract: | This paper summarized three factors that affect the international competitiveness of commercial enterprises by analyzing the characteristics of commercial enterprises,such as strong circulation system,scale character,brand influence.Then combined with the present situation and problems of the international competitiveness of commercial enterprises in Heilongjiang province,this paper provided some countermeasures on improving the international competitiveness of commercial enterprises in Heilongjiang province from four parts,increasing the core competitiveness of commercial enterprises in Heilongjiang province,implementing the merger and restructuring,carrying out the brand strategy,bettering the outer environment. |
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| Keywords: | the second undertaking commercial enterprises the international competitiveness |
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