Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

Brand crises in the digital age: The short- and long-term effects of social media firestorms on consumers and brands

Authors:	Nele Hansen Ann-Kristin Kupfer Thorsten Hennig-Thurau

Affiliation:	University of Muenster, Department of Marketing & Media Research, Am Stadtgraben 13-15, 48143 Muenster, Germany

Abstract:

Keywords:	Firestorm Social media Brand crisis Brand perception Memory
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