| 基于微博的江苏旅游营销研究 |
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| 引用本文： | 李炳义.基于微博的江苏旅游营销研究[J].江苏商论,2011(12):130-132. |
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| 作者姓名： | 李炳义 |
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| 作者单位： | 江苏科技大学南徐学院; |
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| 基金项目： | 江苏科技大学人才培养模式创新实验基地项目GX20091044阶段性成果 |
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| 摘 要： | 微博营销作为一种新兴起的网络营销工具,具有很高的应用价值。江苏许多旅游目的地适时地运用了微博营销这把利器,不但有助于提高江苏的旅游形象,而且有助于进一步扩大江苏的旅游市场,推动江苏旅游业的发展。
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| 关 键 词： | 微博营销 旅游 江苏 |
A Study Over Jiangsu's Tourism Marketing Through Micro-blog |
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| Li bingyi.A Study Over Jiangsu's Tourism Marketing Through Micro-blog[J].Jiangsu Commercial Forum,2011(12):130-132. |
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| Authors: | Li bingyi |
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| Institution: | Li bingyi(Jiangsu University of Science and Technology) |
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| Abstract: | As a neonatal marketing tool,micro-blog shows its high application value in marketing.For example,dozens of tour projects in Jiangsu timely takes advantage of the so-called sharp and useful weapon,micro-blog,in the process of product promoting and image building,so it is natural that the whole tourism image of Jiangsu has been improved,its tourism target market has been broaden and its pace of tourism development has been speeded up. |
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| Keywords: | micro-blog marketing tourism Jiangsu |
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