| 从提升企业社会责任分析快递业的品牌建设 |
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| 引用本文： | 陈环.从提升企业社会责任分析快递业的品牌建设[J].江苏商论,2011(12):63-65. |
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| 作者姓名： | 陈环 |
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| 作者单位： | 南昌大学人文学院新闻与传播学系; |
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| 摘 要： | 快递业是生产企业、流通企业、消费者相互联系的重要环节,具有广泛的社会影响力,需要承担相应的企业社会责任进行快递企业的品牌建设。本文试剖析国内快递业承担社会责任存在的问题,并借鉴国际知名快递品牌的经验,从提升企业社会责任的角度来分析快递业的品牌建设策略。
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| 关 键 词： | 企业社会责任 快递业 品牌建设 |
Analysis on brand-building of express delivery from social responsibility enhancement |
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| Chen huan.Analysis on brand-building of express delivery from social responsibility enhancement[J].Jiangsu Commercial Forum,2011(12):63-65. |
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| Authors: | Chen huan |
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| Institution: | Chen huan(Nanchang University) |
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| Abstract: | The express industry plays an important role in associating consumers with production companies as well as distribution companies,with a wide range of social influence,so it is extremely necessary for the related enterprises in this realm to undertake some relevant social responsibilities in order to speed up their brand-building process.Based on the experience of a few internationally well-known brands,this article aims to put forward some useful strategies on brand-building in the line of express delivery... |
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| Keywords: | corporate social responsibility express delivery brand building |
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