| 旅游企业电子商务成熟度测量指标体系研究 |
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| 引用本文： | 梁方方,江金波.旅游企业电子商务成熟度测量指标体系研究[J].江苏商论,2011(9):50-52. |
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| 作者姓名： | 梁方方 江金波 |
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| 作者单位： | 华南理工大学经济与贸易学院; |
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| 摘 要： | 旅游企业电子商务成熟度是用来量化旅游企业电子商务发展成熟程度的指数。本文从基础设施建设、电子商务行为、业务改进、电子商务安全、电子商务效益五个要素建立旅游企业电子商务成熟度的指标体系,并采用Delphi算法确定其指标权重。
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| 关 键 词： | 电子商务 成熟度 Delphi算法 |
Travel business e-commerce maturity measurement index system |
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| Liang fang fang,Jiang jin bo.Travel business e-commerce maturity measurement index system[J].Jiangsu Commercial Forum,2011(9):50-52. |
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| Authors: | Liang fang fang Jiang jin bo |
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| Institution: | Liang fang fang,Jiang jin bo(South China Science Industry University of) |
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| Abstract: | Travel business e-commerce maturity is used to quantify the maturity of e-commerce development of tourism enterprises index.In this paper,infrastructure construction,conduct e-commerce,business improvement,e-commerce security,e-commerce benefits of the five elements to establish tourism enterprises e-commerce maturity indicators,and indicators of the Delphi algorithm to determine its weight. |
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| Keywords: | electronic commerce maturity Delphi algorithm |
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