另辟蹊径,营销即赢销-谈汽车营销过程创新

汽车营销，是汽车企业能否大力发展的关键影响环节。从目前情况看，我国大部分汽车营销企业仍然主要在价格比拼、依托生产企业、不正当盈利的情况下进行市场操作。要改变这种状况，一个重要方面就是要超越传统营销服务模式，在服务理念、营销手段和营销对象多元化上实现创新。从而实现经济效益、社会效益、环境效益的全面提高。

New Methods,Sale Means the Win Sale

That car promotion is the Key link to a ffect the development of car enterpr ising.See from the current circum-stances,the main part of the car prom otion of our country' s enterprise is still main to compare in the price,rely on the production business enterprise,fa lsely earnings to proceed market operation.Wanting to change the condition,an important aspect is to overstep the mode of trad itional sell service,and realizes t he creative actions of the service' s principle,pro-motion methods ,diversify sell obje ct Then to gain economic performance,social performance,environment p erformance of completely increase.