The relationship of psychological and situational variables to usage of a second-order marketing system |
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| Authors: | Lynn O’Reilly MS Margaret Rucker PhD Rhonda Hughes MA Marge Gorang MA Susan Hand |
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| Institution: | (1) University of California, Davis |
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| Abstract: | The study of one type of second-order market, personal sales, indicated that various consumer attitudes and merchandising
strategies were related to utilization of this market. Similarities and differences between this market and other second-order
markets were also noted. |
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