我国会展业品牌经营策略刍议

本文从我国会展业品牌经营的现状入手,分析了我国会展业品牌经营的主要问题,并提出了进行品牌经营的初步策略。作者认为应该明确目标市场、加强国内外合作来实施品牌经营。而加强行业管理、进行特色经营和塑造品牌形象是促进我国会展业更加健康持续发展的根本出路。

China exhibition center brand marketing's strategy

This paper investigate the current condition of convention industry brand in China, analysis the main questions in this field, and provide the idea of brand management in convention industry, the author think the most important thing to develop the convention industry in China is to strengthen the industry management, stress the characteristic and mold the image of brand.