| 基于顾客让渡价值的医药零售业顾客满意度研究 |
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| 引用本文： | 熊百妹. 基于顾客让渡价值的医药零售业顾客满意度研究[J]. 浙江工商职业技术学院学报, 2013, 12(2): 15-18 |
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| 作者姓名： | 熊百妹 |
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| 作者单位： | 浙江医药高等专科学校,浙江宁波,315100 |
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| 基金项目： | 浙江省教育厅科研项目“基于顾客让渡价值的医药零售行业顾客满意度研究”（编号Y201122677）阶段性研究成果 |
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| 摘 要： | 本文从顾客让渡价值的角度,在问卷调查的基础上,借助统计学软件,分析了各个因子重要性和满意度及不同背景消费者对各个因子的差异性,进行了相关分析,建立了顾客总体满意度的回归模型,提出了提高顾客满意度的相应对策.
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| 关 键 词： | 顾客让渡价值 模型 医药零售 满意度 |
On Customer Satisfaction of Medicine Retailing Based on Customer DeliveredValue |
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| XIONG Bai-mei. On Customer Satisfaction of Medicine Retailing Based on Customer DeliveredValue[J]. Journal of Zhejiang Business Technology Institute, 2013, 12(2): 15-18 |
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| Authors: | XIONG Bai-mei |
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| Affiliation: | XIONG Bai-mei (Zhejiang Pharmaceutical College, Ningbo 315100, China) |
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| Abstract: | From the perspective of customer delivered value, this analyzes the importance of each factor and different satisfaction by model of overall customer satisfaction and putting forward some c paper is based on the questionnaire survey and using statistical software, building a regression ntermeasures to improve customer satisfaction. |
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| Keywords: | customer delivered value model pharmaceutical retailing satisfaction |
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