不同层次企业竞争优势的品牌竞争力提升策略

任何一家企业要想在风起云涌的市场大潮中搏击风浪,必须具有自己独特的核心竞争力。品牌就是力量,品牌竞争力是企业核心竞争力的外在表现,同时也是企业做大做强的最大源动力。提升品牌竞争力应界定品牌和品牌竞争力的内涵及构成要素,分析企业竞争优势与品牌竞争力之间的关系,针对不同层次的企业竞争优势提出所对应的品牌竞争力提升策略。

The strategy of brand competitiveness based on different levels of enterprise competitive advantages

The enterprises that want to survive in the fierce market competition must have their own unique competitiveness.Brand is power,the brand competitiveness is the external performance of enterprise’s core competitiveness,and also is the biggest source of big and strong enterprise.Therefore,how to promote the brand competitiveness is an urgent and important task.The main contents of this article: first,define brand and brand competitive connotation and elements,second,analysis the relationship between competitive advantages and the brand competitiveness,at last,according to different levels of enterprise competitive advantage,raise the strategy to enhance the brand competitiveness.