参与式乡村旅游开发模式探讨

参与式乡村旅游是农民参与旅游开发的重要形式．它能从根本上增加农民的收入，增加农村就业机会，有利于农村产业结构的调整；同时通过乡村旅游的开发建设，能够加速乡村非农化进程，增强农民环保意识，促进乡村城镇化的发展，最终实现乡村经济社会可持续发展的目标。在乡村旅游开发中有多种模式可以选择，但注重社区和居民参与的开发模式是最佳选择。只有通过对社区和居民的教育、培训和管理，增强居民的旅游服务意识，提高服务水平，树立市场营销理念，才能保证参与式乡村旅游沿着可持续的道路发展。

A Discussion of Developing Model of Community-Involved Rural Tourism

The community-involved rural tourism is an important form in which rural residents get involved to develop tourism.It can increase farmers' income and their employment opportunities and facilitate the adjustment of industry structure.By developing rural tourism,it can accelerate the process of non-agriculturalization,strengthen farmers' consciousness of environmental protection,promote the development of rural towns and realize the ultimate aim of sustainable development of rural economy and society.There are several kinds of models to choose from in developing rural tourism,but the best choice is to stress the developing model of community-involved rural tourism.Only through our education,training and management to the community and local people,can we strengthen their awareness of tourist service,foster marketing concept and guarantee rural tourism along the path of sustainable development.