Business and Social Reputation: Exploring the Concept and Main Dimensions of Corporate Reputation |
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Authors: | Gregorio Martín de Castro José Emilio Navas López Pedro López Sáez |
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Institution: | (1) Business Administration, Complutense de Madrid University, Campus de Somosaguas, 28223 Madrid, Spain |
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Abstract: | Different theoretical approaches highlight the growing relevance of corporate reputation as strategic factor. Among these
approaches the arguments of the Resource-Based View are special worthwhile (Grant, 1991, California Management Review 33(3), 114–135; Barney, 1999, Sloan Management Review Spring, 137–145). Nevertheless, this topic poses several methodological problems (Barney et al., 2001), as the unavailability
to identify and measure this organizational factor, that is “socially complex” and intangible in its nature. In this work,
using the findings of our empirical research on Spanish biotechnology firms, we carry out an identification and measurement
of corporate reputation, highlighting its two key components: “business reputation” and “social reputation”.
Dr. Gregorio Martín de Castro is Assistant Professor at the Business Administration Department in Universidad Complutense
de Madrid (Spain). He has several years of research experience at CIC Spanish Knowledge Society Research Centre, he holds
an Expert Diploma in Intellectual Capital and Knowledge Management from INSEAD (France), and he was a Post-Doctoral Research
Fellow at Harvard University during 2004–2005. He is author and co-author of several papers concerning Resource-Based View,
Intellectual Capital and Knowledge Management.
Dr. José Emilio Navas López is Professor and Head of the Business Administration Department in Universidad Complutense de
Madrid (Spain). He is author and co-author of several books and papers concerning Technology Management, Strategy and Knowledge
Management. He has held the first Knowledge Management Chair in Spain at I.U. Euroforum Escorial.
Dr. Pedro López Sáez is Assistant Professor at the Business Administration Department in Universidad Complutense de Madrid
(Spain) and he was a Research Fellow at Harvard University during 2004–2005. He has several years of research experience at
CIC Spanish Knowledge Society Research Centre and he is author and co-author of several papers concerning Resource-Based View,
Intellectual Capital and Knowledge Management. |
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Keywords: | corporate reputation social reputation business reputation |
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