| 陕南地区生态旅游开发的SWOT分析与对策 |
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| 引用本文： | 李文正. 陕南地区生态旅游开发的SWOT分析与对策[J]. 国土与自然资源研究, 2010, 0(4): 63-66 |
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| 作者姓名： | 李文正 |
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| 作者单位： | 咸阳师范学院旅游与资源环境学院,陕西咸阳,712000 |
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| 基金项目： | 咸阳师范学院专项科研基金 |
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| 摘 要： | 运用SWOT分析方法对陕南地区生态旅游开发存在的的优势、劣势、机遇和威胁做了全面分析,认为陕南地区在生态旅游资源、自然环境、客源市场和区域可进入性方面优势突出,在资金、基础设施和知名度方面还处于劣势,在生态旅游市场发展趋势和国家政策方面面临良好的机遇,在保护资源、环境与生态旅游市场竞争方面存在威胁。在此基础上,从形象宣传、提高区域知名度、生态旅游产品开发、生态旅游环境保护功能的发挥以及区域旅游合作等方面为陕南地区生态旅游开发提供了对策。
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| 关 键 词： | 陕南地区 生态旅游开发 SWOT分析 对策 |
The SWOT Analysis and the Development Countermeasures of Eco-tourism in Southern Shaanxi |
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| LI Wen-zheng. The SWOT Analysis and the Development Countermeasures of Eco-tourism in Southern Shaanxi[J]. Territory & Natural Resources Study, 2010, 0(4): 63-66 |
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| Authors: | LI Wen-zheng |
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| Affiliation: | LI Wen-zheng (College of Tourism and Resources Environment, Xianyang Normal University, Xianyang , Shaanxi 712000 , China) |
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| Abstract: | According to SWOT analytical method, the strengths,weaknesses,opportunities and threats of eco-tourism development in Southern Shaanxi are comprehensively analyzed,and thinks that it＇s strengthslies lies in aspect of eco-tourism resource, natural environment , tourist resource market and regional accessibility, it＇s weaknesses lies in aspect of funds, infrastructure and reputation, it＇s opportunities lies in aspect of eco-tourism market trends and national policy, it＇s threats lies in aspect of protection of resources and environment, eco-tourism market competition.On this basis, from the image advertising, enhancing regional reputation, eco-tourism product development, development of environmental protection functions of eco-tourism, regional tourism cooperation and other areas for eco-tourism development in Southern Shaanxi provide countermeasures. |
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| Keywords: | Southern Shaanxi Eco-tourism development SWOT analysis Countermeasure |
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