Emotions and new venture judgment in China |
| |
Authors: | Yan Li |
| |
Institution: | (1) Department of Management, City University of Hong Kong, Kowloon, Hong Kong, SAR |
| |
Abstract: | A new venture is likely to be perceived as either an opportunity or a risk. People also vary in their subjective judgment
of the probability of a new venture’s success. From an affective approach, this study investigates how people’s feelings about
the outcomes of a venture affect their subjective judgment on the value and probability of founding a new business. It was
found that an entrepreneur’s hope of creating a successful new venture significantly increases the attractiveness and perceived
success likelihood of the new venture. Those who show less fear of failure and lower surprise for the success tend to view
a new venture as an opportunity. Those who show less anger, regret, and higher contempt of failure and lower surprise of success
as well as lower trait sadness judge a higher subjective probability for the success of founding a new firm. These findings
reveal entrepreneurs’ initiatives in economic activities. Positive and negative implications are discussed, particularly for
entrepreneurial activities in China. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |
|