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Export decisions within Taiwanese electrical and electronic SMEs: The role of management characteristics and attitudes
Authors:Tsui-Yii Shih  Rumintha Wickramasekera
Institution:(1) Department of International Business, National Taipei College of Business, No. 321, Sec. 1, Jinan Rd., Zhongzheng District, Taipei City, 100, Taiwan, Republic of China;(2) School of Advertising, Marketing and Public Relations, Queensland University of Technology, 2 George St, GPO Box 2434, Brisbane, QLD, 4001, Australia
Abstract:In this globalized environment, Taiwanese firms have been very successful in achieving growth via international market expansion. In particular, the Taiwanese electronics industry has shown a dynamism lacking in comparable industries around the world. However, in recent years there has been a move by many of the larger Taiwanese manufacturing firms to outsource their manufacturing to low-cost producers such as China in order to remain competitive. Conversely, most Taiwanese small- to medium-sized enterprises (SMEs) have retained their production facilities in Taiwan. These SMEs seek to expand their sales beyond the domestic market by employing an export strategy, making a significant socioeconomic contribution to the domestic and regional economies. This paper highlights the key dimensions such as enhancing factors (benefits/advantages), inhibiting factors (barriers/costs), and managerial factors (characteristics/commitment) that play an important role in the internationalization of SMEs located within the Taiwanese electronics industry. A logistic regression model is used to predict the probability of a firm being an exporter.
Keywords:
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