Export decisions within Taiwanese electrical and electronic SMEs: The role of management characteristics and attitudes |
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Authors: | Tsui-Yii Shih Rumintha Wickramasekera |
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Institution: | (1) Department of International Business, National Taipei College of Business, No. 321, Sec. 1, Jinan Rd., Zhongzheng District, Taipei City, 100, Taiwan, Republic of China;(2) School of Advertising, Marketing and Public Relations, Queensland University of Technology, 2 George St, GPO Box 2434, Brisbane, QLD, 4001, Australia |
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Abstract: | In this globalized environment, Taiwanese firms have been very successful in achieving growth via international market expansion.
In particular, the Taiwanese electronics industry has shown a dynamism lacking in comparable industries around the world.
However, in recent years there has been a move by many of the larger Taiwanese manufacturing firms to outsource their manufacturing
to low-cost producers such as China in order to remain competitive. Conversely, most Taiwanese small- to medium-sized enterprises
(SMEs) have retained their production facilities in Taiwan. These SMEs seek to expand their sales beyond the domestic market
by employing an export strategy, making a significant socioeconomic contribution to the domestic and regional economies. This
paper highlights the key dimensions such as enhancing factors (benefits/advantages), inhibiting factors (barriers/costs),
and managerial factors (characteristics/commitment) that play an important role in the internationalization of SMEs located
within the Taiwanese electronics industry. A logistic regression model is used to predict the probability of a firm being
an exporter. |
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Keywords: | |
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