| 试析会展企业客户满意度与参展率的关系 |
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| 引用本文： | 张启伦. 试析会展企业客户满意度与参展率的关系[J]. 北京市经济管理干部学院学报, 2007, 22(3): 30-34 |
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| 作者姓名： | 张启伦 |
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| 作者单位： | 北京市经济管理干部学院,北京,100102 |
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| 摘 要： | 本文以深圳高交会客户满意度调查为例,根据参展商对各项参展的重要性和满意度进行分析后发现,交易率越高满意度越高,满意度越高复展率就越高,由此提出应采取有效的策略来提高重复参展率。
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| 关 键 词： | 会展企业 总体客户满意度 参展商 参展率 |
| 文章编号： | 1008-7222(2007)03-0030-05 |
| 修稿时间： | 2007-05-10 |
An Analysis of the Relationship between Expo-enterprise''''s Customer Satisfaction Degree and Their Participation Rate |
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| ZHANG Qi-lun. An Analysis of the Relationship between Expo-enterprise''''s Customer Satisfaction Degree and Their Participation Rate[J]. Journal of Beijing Institute of Economic Management, 2007, 22(3): 30-34 |
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| Authors: | ZHANG Qi-lun |
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| Abstract: | This article takes the customer satisfaction degree of Shenzhen High-tech Expo investigation as an example and finds that the higher of trade rate,the higher of satisfaction degree,then the higher of re-exhibition rate based on analysis of importance and satisfaction degree of customer' participation items.Finally,the article believes that an effective strategy.should be taken so as to increase the re-exhibition participation rate. |
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| Keywords: | expo-enterprise general customer satisfaction degree participation businessman participation rate |
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