| 郴州市旅游形象设计探讨 |
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| 引用本文： | 刘铮,张俊超. 郴州市旅游形象设计探讨[J]. 湖南商学院学报, 2007, 14(5): 62-65 |
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| 作者姓名： | 刘铮 张俊超 |
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| 作者单位： | 湖南大学,经济研究中心,长沙,410079;湖南大学,会计学院,长沙,410079 |
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| 摘 要： | 旅游目的地形象是吸引游客的重要因素之一.文章探讨了目的地形象策划的基本理论及其对旅游目的地发展的意义,基于目的地形象定位基础理论,以郴州为例,在对郴州旅游形象发展存在问题的诊断基础上,对郴州旅游形象进行了大胆策划,并对郴州旅游形象的传播和推广提出建议.
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| 关 键 词： | 郴州 旅游形象 策划 |
| 文章编号： | 1008-2107（2007）05-0062-04 |
| 修稿时间： | 2007-09-21 |
The Tourist Image Design of Chenzhou |
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| LIU Zheng,ZHANG Jun-chao. The Tourist Image Design of Chenzhou[J]. Journal of Hunan Business College, 2007, 14(5): 62-65 |
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| Authors: | LIU Zheng ZHANG Jun-chao |
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| Affiliation: | 1. Economic Research Center, Hunan Unversity, Changsha 410079 ; 2. Accounting Department, Hunan Unversity, Changsha 410079 |
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| Abstract: | The tourist destination image is one of the important factors to attract tourists. This article explores the basic theory of the destination image planning and the significance of developing to the tourist destinations. Based on the basic theory of the destination image localization, this article takes Chenzhou as the example to diagnose the existing problems of the Chenzhou tourism image development, and carries on the boldly planning of Chenzhou tourism image , and then puts forward several proposals to disseminate and promote the Chenzhou tourism image. |
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| Keywords: | Chenzhou tourism image planning |
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