基于绿色视角的汽车业逆向物流发展对策研究

21世纪伴随着经济高速发展的同时环境问题也日益成为全球关注的焦点,从发展绿色逆向物流的角度来减少资源浪费和环境污染至关重要,中国汽车制造业也因此面临新的发展机遇。以此为背景,利用实证分析法对我国汽车企业实施逆向物流出现的若干问题进行分析,指出了我国汽车制造业在理念、技术等方面的漏洞,并得出以下结论：汽车业应将绿色逆向物流作为新的竞争力,通过管理、技术等环节的综合配合才能在新的时代下实现多方的共赢局面。

View the Auto Industry Based on Green Reverse Logistics Development Strategy

The 21st century with rapid economic development and environment problem increasingly become the focus of world attention,developing green reverse logistics to reduce the waste of resources and environment pollution is very im-portant,Chinese auto industry also face a new opportunity.With this background,use empirical analysis on the Chinese automobile enterprises to implement reverse logistics analysis of a number of issues,Pointed out Chinese car manufacturing industry in the concept,technology and other aspects of vul-nerability,and concluded： Automotive should see green reverse logistics as a new competitive,through management,technolo-gy and the comprehensive coordination can link in the new era of realizing the win-win situation.