数字营销与金融：奇妙的“夫妻”

数十年来，在对处于领先地位的北加州互联网内容和广告起起落落的密切关注下，我发现了一个有趣的现象。当实用的数字营销理论与基于广告的风险资金、私募基金和技术兴起企业的商业模型相结合时，一系列隐喻性的偶合就会发生。这最终会把我们带向一个迷人而潜藏的命题面前：将金融理论应用到营销战略上，将会为数字广告人带来益处。

Digital Marketing and Finance： An Odd but Well-Suited Couple

After a decade of closely observing the ebbs and flows of content and advertising on the Internet from the .vantage point of Northern California, I＇ve noticed an interesting pattern. When marrying practical digital marketing theories with the advertising-based business model assumptions of venture capital, private equity and technology start-up companies, an odd array of metaphorical coincidences takes shape. This ultimately leads us to an intriguing and potentially powerful lesson： digital advertisers can benefit by applying basic financial theory to their marketing strategy.