体验旅游导游的培训研究

体验旅游的导游方式与观光旅游的导游方式在指导思想、旅游目标、互动方式、角色地位等方面有着明显的差异。在导游培训过程中，借助旅游地“场詈”品牌、功能性、实用性及文脉等体验媒体手段，协调体验旅游由知觉体验-情感体验-思维体验-行为体验-精神体验的递进过程，使导游形成并掌握体验旅游过程的基本技能。

The Training Research of Guiding Experience Tourism

In the base of thought,the goal of tourism,the way of interaction and the role function,method of tour guide in experiential tourism is different from method of tour guide in sightseeing.The tour guide must to be master the five principles for experiential tourism marketing and experiential product during experience process.The tour guide must be apple the experiential media such as branding,usability,functionality and content and experiential levels of site in the destination.The tour guide master the process of the experience from the physical level to intellectual level,behavioral level,emotional level mental level,which contain five experiential elements such as sense,feel,think,act and relate.