| 信贷市场中的企业声誉与机制研究 |
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| 引用本文： | 中国人民银行济南分行课题组,李亚新.信贷市场中的企业声誉与机制研究[J].济南金融,2009(1):9-12. |
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| 作者姓名： | 中国人民银行济南分行课题组 李亚新 |
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| 作者单位： | 中国人民银行济南分行; |
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| 摘 要： | 现行信用评价体系都是从银行角度出发的,没有任何一种指标体系或衡量方法是站在企业角度、从企业的能力和特征因素等方面反映其信誉情况的。本文引入了企业声誉这一概念,在信贷市场的框架下,运用统计分析方法,筛选影响企业声誉的关键指标,构建企业声誉度量模型,研究企业声誉对于银行信贷决策和信用评价体系的作用,并探讨企业声誉机制建设的可行性。
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| 关 键 词： | 企业声誉机制 信贷市场 信用评价体系 |
Research on Corporate Reputation and Mechanism in Credit Market |
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| Research Group of the People's Bank of China,Jinan Branch.Research on Corporate Reputation and Mechanism in Credit Market[J].Jinan Finance,2009(1):9-12. |
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| Authors: | Research Group of the People's Bank of China Jinan Branch |
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| Abstract: | Banks in China have established credit rating system, but the system is lack of information , reflecting credit status and capability of the enterprise itself. The paper introduces enterprise reputation and selects key affecting factors by using statistics methods. In addition, the paper researches the function of enterprise reputation for the credit decision and tries to design a feasible enterprise reputation system. |
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| Keywords: | enterprise reputation system credit market credit rating system |
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