广告语创作的“误区”和“误导”

广告语存在用字、新词语使用不当、乱改词、不合法等“误区”,存在浮夸、庸俗、违背传统等不利于社会良好风气形成的“误导”。广告创作人员应提高语言水平,树立语言文字规范意识,维护祖国语言的纯洁与健康。

On the "Error"and "Misguidance" in Language Used in Advertisements

Language used in advertisements exists the following problems:some characters and new words are not appropriate;sometimes,the words are changed arbitrarily or used illegally.They are the misguidance of exaggeration,vulgarization,and against tradition which may result in the formation of unhealthy social style.The creators of advertisement should promote their language standard and foster the sense of standard language use to maintain the purity and health of our mother tongue.