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| 大学生消费行为分析及对策 | |
| 引用本文： | 李岩,杨卫华,张丹.大学生消费行为分析及对策[J].山东工商学院学报,2008,22(2):120-123. |
| 作者姓名： | 李岩 杨卫华 张丹 |
| 作者单位： | 1. 山东工商学院政治与社会发展学院,山东烟台,264005 2. 山东工商学院会计学院,山东烟台,264005 3. 山东工商学院外国语学院,山东烟台,264005 |
| 摘 要： | 大学生消费具有理念新、实用性和时尚,行为个性化和模仿性,结构多样性和多层次性的特点,需要从消费文化、消费观方面进行引导,使其树立正确的消费观。 |
| 关 键 词： | 消费行为 消费观 消费文化 大学生 |
| 文章编号： | 1672-5956(2008)02-0120-04 |
| 修稿时间： | 2007年9月17日 |
Analysis and Countermeasures of College Students' Consumption Behavior |
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| LI Yan,YANG Wei-hua,ZHANG Dan.Analysis and Countermeasures of College Students' Consumption Behavior[J].Journal of Shandong Institute of Business and Technology,2008,22(2):120-123. | |
| Authors: | LI Yan YANG Wei-hua ZHANG Dan |
| Institution: | LI Yan1,YANG Wei-hua2,ZHANG Dan3(1.College of Politics & Social Development,2.Accounting College,3.College of Foreign Studies,Sh,ong Institute of Business , Technology,Yantai 264005,China) |
| Abstract: | College students' consumption has the characteristics of new concept,utilization and fashion,personality and imitativeness of behavior,diversified and many-layered in structure.We should guide the college students from the aspects of consumption culture and consumption concept,making them acquire a correct consumption concept. |
| Keywords: | consumption behavior consumption concept consumption culture college students |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |