| AHP法在新产品开发中的应用 |
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| 引用本文： | 万良杰,马馨.AHP法在新产品开发中的应用[J].物流技术,2000(3):41-43,45. |
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| 作者姓名： | 万良杰 马馨 |
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| 作者单位： | 襄樊学院!湖北襄樊 441053 |
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| 摘 要： | 企业开发的新产品应该满足消费者需要，而消费者在购买决策时，受到文化、社会、个人和心理等因素的影响。ＡＨＰ法原理，对上述因素进行定量化分析，保证新产品开发具有科学依据。
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| 关 键 词： | 企业 新产品开发 AHP 定量化分析 |
Application of AHP in Developing New Products |
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| WAN Liang - jie,MA Xin.Application of AHP in Developing New Products[J].Logistics Technology,2000(3):41-43,45. |
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| Authors: | WAN Liang - jie MA Xin |
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| Abstract: | The new products developed by enterprises should satisfy the needs of consumers. And the consumers, when making a purchasing decision, are usually influenced by cultural, social, personal and psychological factors etc. Based on the principle of AHP, the article quantitatively analyzes the factors mentioned above to make sure that the development of new products has its scientific ground. |
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| Keywords: | development of new products AHP quantitative analysis |
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