Mindshift: The mental revolution we are in |
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Authors: | Ian I. Mitroff Harold Quinton Distinguished Professor of Business Policy |
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Affiliation: | Graduate School of Business, University of Southern California, Los Angeles, California, USA |
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Abstract: | It is by now a commonplace to say that today the world is in the midst of a revolution as profound as any we have ever experienced. It is, however, much less of a commonplace to specify precisely of what this revolution consists. The contention of this article is that the revolution is more than a mere shift in our industrial or technological base. Fundamentally, it is a change in underlying mental attitudes—how we conceive of the world. It is thus a shift in our values but at the same time much more basic than this alone.This article describes the nature of the change that is occuring in mental attitudes. However, it does not do so in a traditional way. Primarily, it does it by means of a fable. The reason is that the shift we are experiencing is also in part a shift in our aesthetic vision, that is, in the styles of discourse that we use to describe reality. In short, different conceptions of the world require different stylistic forms. The full nuances of a new era can not be captured by the forms of the past. |
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Keywords: | Address reprint requests to Dr. Ian I. Mitroff Graduate School of Business University of Southern California University Park Los Angeles California 90089 USA. |
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