| 高校学报的差异化定位策略 |
| |
| 引用本文： | 何莉,李德俊. 高校学报的差异化定位策略[J]. 安徽工业大学学报(社会科学版), 2011, 0(4): 164-165 |
| |
| 作者姓名： | 何莉 李德俊 |
| |
| 作者单位： | 安徽工业大学学报编辑部(自然科学版);安徽工业大学管理学院; |
| |
| 基金项目： | 2009年科技期刊学研究项目(GBJXB0915) |
| |
| 摘 要： | 高校学报同质化严重,已导致高校学报缺乏学科特色,对一流学术论文和创新性研究成果缺乏吸引力,严重影响了高校学报的质量与水平。高校学报应结合市场需求和学校学科优势,实施差异化定位,使之在读者心目中占据有差别、有意义的地位。
|
| 关 键 词： | 高校学报 同质化 差异化 定位策略 |
On the Strategy of Differentiation Orientation for University Journals |
| |
| HE Li,LI De-jun,AHUT,.School of Management,Ma'anshan ,Anhui,China). On the Strategy of Differentiation Orientation for University Journals[J]. , 2011, 0(4): 164-165 |
| |
| Authors: | HE Li LI De-jun AHUT .School of Management Ma'anshan Anhui China) |
| |
| Affiliation: | HE Li1,LI De-jun2(1.Editorial Department of Journal(Natural Science),AHUT,2.School of Management,Ma'anshan 243002,Anhui,China) |
| |
| Abstract: | The homogeneity of university journals seriously results in its lack of subject characteristics and attraction of first-class academic papers and creative scientific research achievements,which exerts influence on the quality and standard of the journal.University journals should combine it with market demands and subject superiority to make it differentiate and significant in readers' minds. |
| |
| Keywords: | university journal homogeneity differentiation strategy of orientation |
| 本文献已被 CNKI 等数据库收录！ |
|
