Commitment in auditor–client relationships: antecedents and consequences |
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Authors: | Ko de Ruyter Martin Wetzels |
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Institution: | Faculty of Economics and Business Administration, Maastricht University, P.O. Box 616, NL-6200 MD Mastricht, The Netherlands |
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Abstract: | It has been pointed out that the construct of commitment plays a central role in business relationships. This article draws on the relationship marketing literature in order to construct a framework that can be used to investigate what motivates clients to continue their relationship with an audit firm. The results from an empirical study provide evidence for existence of a number of antecedents and consequences of commitment in auditor—client relationships. It is shown that particularly affective commitment plays an important role in these relationships. |
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