Profits and Principles: Four Perspectives |
| |
Authors: | Johan J. Graafland |
| |
Affiliation: | (1) Tilburg University, Room P2211, Warandelaan 2, P.O. Box 90153, 5000 LE Tilburg, The Netherlands |
| |
Abstract: | This article clarifies the relationship between profits and principles by distinguishing four alternative perspectives: the win-win perspective in which ethical behaviour generates the highest profits; a licence-to-operate perspective in which a minimum ethical performance is required to receive legitimation from the society; an acceptable profits perspective, in which an acceptable profitability is required to assure the financial continuity; and an integrated perspective. These four perspectives are illustrated by statements from Shell reports and from interviews with managers of a large European retail company. |
| |
Keywords: | ethics licence to operate profits Shell reports sustainability triple P bottom line win-win situation |
本文献已被 SpringerLink 等数据库收录! |
|