供应链管理的博弈论分析

供应链管理的导入,将竞争的视角从传统的企业与企业之间的竞争转变为供应链与供应链之间的竞争.供应链管理的关键是上游企业和下游企业的合作关系,只有供应链的上下游间形成信息交换,系统的优化才可能降低整个供应链的总成本.从博弈论的角度分析影响供应链中企业合作关系的因素,通过分析相邻供应商和生产商两者的博弈关系,发现一些基本的规则和对策,从而使各节点企业能够从供应链整体最优中受益,达到提升竞争力的目的.

Analysis on Supply Chain Management based on Game Theory

The competition between enterprises tends to the competition between supply chains with the apperance of suppy chain management. The key to supply chain inanagment is the cooperative relation of upstream and downstream firms. The total cost of the whole supply chain can be reduced by interchanging information between firms in the supply chain. This article anaylzes the factors that can influence the operation of enterpriese of supply chain in the view of game theroy; and puts forward relative rules and strategies by analyzing the game ralation between adjacent supplier and producer. That can make the enterprises of different joint node attain benefits and promote their competition power.