民营企业CSR战略行为——基于员工权益责任视角的多案例研究

近年来,民营企业的企业社会责任(CSR)备受关注。本文以员工权益责任为视角,采用多案例研究的方法,选取5家民营企业为研究对象,考察了其成长过程中各阶段的CSR行为,构建了民营企业CSR战略行为理论模型。研究发现,影响企业CSR战略行为最关键的因素是企业在价值链中的位置,其次是企业家的个人价值取向。企业只有进行较高的市场定位才能具备较强的CSR能力,才有可能善待员工,随之带来企业高成长率、员工低流动率等战略绩效,这些绩效的获得又为企业进行更高层次的市场定位创造条件,进一步增强其履行CSR的能力。

The CSR Strategic Conduct of Private Companies:A Multi-case Study from the Perspective of Employees' Benefits and Obligations

The Corporate Social Responsibility （CSR） in the private companies has drawn wide attention in recent years.From the perspective of employees＇ benefits and obligations,this paper selected five private companies as the research object to build a strategic conduct model of private company CSR on the basis of reviewing their CSR conduct in the growing stage.The study finds that the most crucial factor that affects the CSR strategic conduct is the company＇s position in the whole value chain,followed by the entrepreneur＇s value orientation.Only by aiming for high market positioning can private enterprises fulfill high CSR,and provide proper benefits to employees.It will then contribute to enterprises＇ strategic performance including high growth rate,low employee turnover etc.,which will in turn lay the foundation for higher market positioning and better fulfillment of CSR.