| 中国农村保险市场差异化竞争研究 |
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| 引用本文： | 宋安顺. 中国农村保险市场差异化竞争研究[J]. 经济与管理, 2011, 25(12) |
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| 作者姓名： | 宋安顺 |
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| 作者单位： | 湖南保险学院管理系,湖南长沙,410114 |
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| 基金项目： | 湖南省社会科学研究项目(10C0002) |
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| 摘 要： | 当前,中国农村保险市场处在一个重要的发展时期,但由于过度价格竞争的影响,其发展受到一定程度的制约,其根源是差异化竞争不足。在农村保险市场上,产品差异化有利于避免低价恶性竞争及规范市场竞争秩序,有利于市场的良性发展,据此,普及农村保险理念与保险知识、细分农村保险市场、提高农村保险市场差异化竞争的不可模仿性和创新差异化竞争尤为重要。
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| 关 键 词： | 农村保险市场 差异化竞争 鲍利模型 |
The Variation Competition of Rural Insurance Market in China |
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| Song Anshun. The Variation Competition of Rural Insurance Market in China[J]. Economy and Management, 2011, 25(12) |
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| Authors: | Song Anshun |
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| Affiliation: | Song Anshun(Management Department,Hunan Insurance College,Changsha 410114,China) |
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| Abstract: | The rural insurance market in our country is in an important period,but its development is affected by the excessively price competition.The reason is the insufficient variation competition.In the rural insurance market,product differentiation is beneficial to avoid malignant competition at low prices and standardize the market competition order,is helpful for the development of the market.Accordingly,popularizing the insurance concept and insurance knowledge,subdivide the rural insurance market and improve... |
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| Keywords: | rural insurance market variation competition Bowley model |
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