Determinants of new product outcome in a developing country: A longitudinal analysis |
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| Affiliation: | 1. Professor of Management Science at the Korea Advanced Institute of Science and Technology (KAIST), P.O. Box 131, Chongryang-ri, Seoul 131, Korea;2. doctoral candidate in the Management Science Department at the Korea Advanced Institute of Science and Technology, Korea;1. Department of Industrial Engineering, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Republic of Korea;2. Institute for Industrial Systems Innovation, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Republic of Korea;3. Global Technology Center, Samsung Electronics Co. Ltd., 129 Samsung-ro, Yeongtong-gu, Suwon 16678, Republic of Korea;1. Department of Nutrition and Health Sciences, 312 LEV, University of Nebraska-Lincoln, Lincoln, NE 68583-3727, USA;2. Department of Nutrition and Health Sciences, University of Nebraska-Lincoln, 119 LEV, Lincoln, NE 68583-0807, USA;1. The Chemistry, Material and Chemical Engineering Department “Giulio Natta” (CMIC), Politecnico of Milan, Piazza Leonardo Da Vinci 32, 20133 Milan, Italy;2. Department Industrial System and Product Design, Faculty Engineering and Architecture, Ghent University, Campus Kortrijk, Graaf Karel de Goedelaan 5, 8500 Kortrijk, Belgium;1. Technopreneurship and Innovation Management, Graduate School, Chulalongkorn University, Bangkok, Thailand;2. Department of Materials Science, Faculty of Science, Chulalongkorn University, Bangkok, Thailand;3. College of Management, Mahidol University, Bangkok, Thailand;4. Food Innopolis, Technology Management Center, National Science and Technology Development Agency, Ministry of Higher Education, Science, Research and Innovation, Bangkok, Thailand;1. CHIMAR HELLAS S.A., Sofouli 88, GR 55131, Kalamaria, Thessaloniki, Greece;2. Department of Chemistry, Aristotle University of Thessaloniki, GR 54124 Thessaloniki, Greece;3. Department of Physics, Aristotle University of Thessaloniki, GR 54124 Thessaloniki, Greece;4. Institute of Natural Fibers and Medicinal Plants, ul. Wojska Polskiego 71B, 60-630 Poznan, Poland;5. VTT, Technical Research Centre of Finland, P.O. Box 1000, FI-02044 VTT, Finland |
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| Abstract: | While new product success and failure in technologically advanced countries has been widely studied, little work has been done on examining this issue in developing countries. In this paper, the introduction of 279 new products in a developing country, Korea, is examined to identify the ingredients of new product success. A categorization scheme is developed to distinguish the industrial market environments of developing countries according to their development stages, and proves useful in identifying significant determinants of new product outcome for the two different situations in the industrial market. The two industrial market situations are LDC stage and NIC stage, which represent the early and the later stage of industrialization and economic development in developing countries respectively. In the LDC stage, proficiency of technical effort and indigenous capabilities to make technologically superior products are found to be important factors in determining new product outcome, whereas the critical role of market orientation together with technological capability appears important in deciding new product outcome in the NIC stage. |
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