金融控股模式下银行保险博弈各方共赢机制构建研究

国内银行保险已经成为国内寿险的第一大来源渠道,但是,在银行保险的发展过程中,始终存在手续费的恶性竞争,导致银行保险合作各方并没有形成一种共赢的局面。未来,银行母公司金融控股集团模式将成为国内金融集团的主要形式。本文研究了银行母公司金融控股集团模式下银行保险博弈各方合作共赢的表现形式、环境要求和共赢构建的内容。

Bank insurance gaming's every party win-win mechanism construction research under financial holding mode

The domestic bancassurance has become the first big source of domestiC life insurance channels, however, the development of bancassurance, vicious competition always exists fee, causes the bank insur- ance cooperation parties did not form a win-win situa- tion. Future, the financial holding group model bank parent company will become the main form of domestic financial group. This paper studied the forms, envi- ronmental requirements and win-win bank insurance game parties win -win cooperation bank parent financial holding group model building content.