Customer-capturing strategies: The way to replace existing technology characterized by network effects |
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| Authors: | Ching-I Fan-Chen David M |
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| Institution: | aGraduate Institute of Business Administration, Chang Gung University, 259 Wen-hwa 1st Road, Guishan Taoyuan County, 333, Taiwan, ROC;bDepartment of Information and Electronic Commerce, Kainan University, No.1 Kainan Rd, Shinshing Tsuen, Luchu Shiang, Taoyuan 338, Taiwan, ROC;cGraduate Institute of Business Administration, National Taiwan University, Taiwan, ROC |
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| Abstract: | Network effects are the basis of competitive advantage in digital economies. Although some researchers have indicated that technologies characterized by network effects are difficult to replace, real-world situations have not confirmed this argument. Challengers still defeat market leaders in markets with network effects. The analytical results presented here include the following: (1) a proposed new concept, resilience, can describe the resistive strength of a network to challenger customer-capturing strategies, (2) three types of networks can be identified based on their resilience values, and (3) high-resilience networks possessing technology are difficult to replace. |
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| Keywords: | Network effects Technology replacement Customer-capturing strategies |
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