我国网络团购存在的问题及其对策研究

在近一年多的时间里电子商务界最耀眼的莫过于网络团购了。自国内首家Groupon模式的团购网站＂满座网＂上线以来,各类团购网站如雨后春笋般不断涌现。在短短几个月时间内,国内团购网站的数量就达到上千家,业内人士称之为＂千团大战＂。然而在网络团购热潮不断升温之时,一些团购网站背后的黑幕也逐渐被曝光,网络团购的问题不断出现。在对我国网络团购的发展现状及模式进行研究的基础上,就网络团购中存在的问题加以分析,并提出相应的对策。

Problems in Group Purchase Online and its Countermeasures in China

In the past year,the most dazzling thing was the group purchase online in e-business circles.Since the first domestic group purchase site of Groupon model was online,all kinds of group purchase site was continuing coming forth.In just a few months,the number of domestic group purchase site reached thousands which was called ＂thousand group wars＂ by insider.However,with the heating up continually of the group purchase online,the inside story of a plot behind the group purchase sites have gradually been exposed and the problems in group purchase online emerged continually.Based on studying the status quo of group purchase online development and the mode in China,the paper analyzed the problems in group purchase online and put forward the countermeasures.