Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions |
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Authors: | M Teresa Cardador Michael G Pratt |
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Institution: | (1) University of Illinois at Urbana-Champaign, Urbana-Champaign, USA |
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Abstract: | There has been growing interest in both management and marketing regarding how individuals become identified with organizations
and how organizations attempt to manage these identifications. The authors present a framework built on explicit and implicit
points of convergence in research conducted in both these disciplines. In their review of the management and marketing literatures,
the authors suggest three fundamental mechanisms, or “bases”, for managing organizational identification: relational, behavioral,
and symbolic. Furthermore, the authors argue that how an individual is affiliated with an organization will impact the relative
influence of these identification management bases. The authors conclude by suggesting how management and marketing scholars
can create a theoretical space for future interdisciplinary work Such a change would involve moving away from “employees”
versus “customers” as a prime division between the fields and moving toward a more fine-grained approach that emphasizes the
unique characteristics of individual-organizational relationships.
M. Teresa Cardador (cardador@uiuc.edu) is a doctoral student in management at the University of Illinois at Urbana-Champaign. Her research explores
issues related to workplace attachment and identification, work orientation, and the experience of employees who find work
highly meaningful and engaging.
Michael G. Pratt (mpratt@uiuc.edu) is a James F. Towey Fellow and an associate professor of management at the University of Illinois at Urbana-Champaign.
He earned his Ph.D. at the University of Michigan. His articles have appeared in leading management outlets, includingAdministrative Science Quarterly, theAcademy of Management Journal, theAcademy of Management Review, andResearch in Organizational Behavior. He recently coedited (with Anat Rafaeli) a book titledArtifacts and Organizations: Beyond Mere Symbolism (Lawrence Erlbaum, 2005). His current research examines issues of organizational attachment (e.g., identification and commitment),
multiple identities and meaning, and intuition. Dr. Pratt’s work focuses largely on professionals in both traditional and
dispersed work contexts. |
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Keywords: | organizational identification affiliation managing identification social identity theory role theory externalization extended self symbols |
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