上市银行利用投资者关系管理开展公司营销的探讨

投资者关系管理的核心是上市公司与投资者之间的互动沟通。通过南开大学投资者关系管理评价体系对中国14家上市银行数据的研究发现，目前中国上市银行投资者关系管理总体处于中等水平，在组织设计、互动沟通及投资者关系创新等方面存在不少问题。针对这种现状，上市银行应该在不断提高投资者关系管理水平的基础上，利用投资者关系这一沟通手段开展资本市场公司营销，积极推销自己的投资主题，才能在竞争日益激烈的资本市场上赢得竞争，达到吸引投资者的目的。

A Study on Listed Bank Using Investor Relations Management to Proceed Corporate Marketing

Interactive communication is the core of investor relations management.At present,the investor relations management of our listed banks is at the medium level.There are many problems,so the listed banks should make some efforts to improve the investor relations management.More importantly,they should use investor relations management to proceed corporate marketing in the capital market.