| 浅析对直播电商平台的投资问题 |
| |
| 引用本文： | 刘美辰. 浅析对直播电商平台的投资问题[J]. 中小企业管理与科技, 2021, 0(1) |
| |
| 作者姓名： | 刘美辰 |
| |
| 作者单位： | 吉林财经大学 |
| |
| 摘 要： | 论文首先利用PEST环境分析法探讨直播电商行业的环境,使读者进一步明晰直播电商行业的宏观投资环境。然后微观上,论文对直播电商行业的价值链和盈利点进行分析,使读者清楚电商行业的发展现状。另外,对直播电商行业的风险进行分析,使读者明确直播行业的具体投资风险点。最后,针对直播电商行业的现状给予投资建议。
|
| 关 键 词： | 直播电商 PEST分析 盈利分析 风险 投资 |
Analysis of the Investment Problem of Live Broadcast E-Commerce Platform |
| |
| LIU Mei-chen. Analysis of the Investment Problem of Live Broadcast E-Commerce Platform[J]. Management & Technology of SME, 2021, 0(1) |
| |
| Authors: | LIU Mei-chen |
| |
| Affiliation: | (Jilin University of Finance and Economics,Changchun 130117,China) |
| |
| Abstract: | This paper firstly discusses the environment of live broadcast e-commerce industry by using PEST analysis method,so as to further clarify the macro investment environment of live broadcast e-commerce industry.Then,at the micro level,this paper analyzes the value chain and profit points of the live broadcast e-commerce industry,so as to make readers understand the development status of the e-commerce industry.In addition,the risk of the live broadcast e-commerce industry is analyzed to make readers know the specific investment risk points of the live broadcast industry.Finally,investment suggestions are given based on the current situation of live broadcast e-commerce industry. |
| |
| Keywords: | live broadcast e-commerce PEST analysis profit analysis risk investment |
| 本文献已被 维普 等数据库收录！ |
|
