邮储银行养老金融业务发展策略研究

人口老龄化引起了我国政府的重视和关注,老龄化社会催生了我国养老金融事业的发展,同时,也为我国银行业带来了新的发展机遇。传统银行以产品为核心的工作形式逐渐向以客户为中心转变,养老金融业务的有效开展,能够促使银行形成独特的品牌效应,实现客户资源整合,通过资源共享助力商业银行经营形式的转变。论文以邮储银行养老金融业务的发展为主要内容,探索在老龄化社会的外部环境下银行发展的新途径。

Research on the Development Strategies of Pension Financial Business of Postal Savings Bank

The aging of population has aroused the attention and concern of China’s government.The aging society has given birth to the development of China’s pension financial services.At the same time,it has also brought new development opportunities for China’s banking industry.The work form of taking product as the core in traditional banks is gradually transforming to customer-centered.The effective development of pension financial business can promote banks to form a unique brand effect,realize the integration of customer resources,and help the transformation of business form of commercial banks through resource sharing.The paper takes the development of pension financial business of Postal Savings Bank as the main content to explore new development ways of banks under the external environment of aging society.