Multi-stage information processing behavior: An experimental investigation |
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| Authors: | Naresh K Malhotra PhD |
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| Institution: | (1) Georgia Institute of Technology, Geogia, USA |
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| Abstract: | This paper presents an operationalization of Srinivasan's model for examining multi-stage information processing behavior.
Based on theoretical considerations, specific hypotheses regarding multi-stage information processing behavior are posited.
An experimental investigation undertaken to test these hypotheses is described. |
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