丰田危机

在底特律三大汽车巨头刚刚破茧重生，仍处于竞争劣势的大背景下，丰田汽车召回事件融进了政治因素、民众情绪等复杂因素，而快速扩张过程中对传统的背景却是根本原因。

Toyota's Recall Crisis

Toyota Motor Corporation (Toyota) has recalled over 8 million vehicles around the globe,mostly due to problems with floor mats trapping gas pedals and unexpected acceleration,marking the largest global recall in the industrial history. According to American media,these problems have caused 34 deaths in US. Impacted by this,the world largest auto maker suffered a sales decline by 16%,an all-time low in its sales on the US market,and will have to face 44 class-action lawsuits with over USD3.6 billion claims. ...