Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective |
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Authors: | Gordon Liu Wai-Wai Ko |
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Institution: | (1) The Business School, Bournemouth University, Christchurch House, Talbot Campus, Fern Barrow, Poole, Dorset, BH12 5BB, UK;(2) Royal Holloway, School of Management, University of London, Egham Hill, Egham, Surrey, TW20 0EX, UK |
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Abstract: | The corporate social responsibility literature devotes relatively little attention to the strategic role played by employee
voluntary activities (EVAs) in social alliances. Using the resource-based perspective of the organization to frame the data
collection and the analyses, this article investigates: (1) the role of EVAs in the development of corporate and non-profit
organizations (NPOs) competitive assets and (2) the management approaches to how both parties can develop their own resources
by combining them with the shared resources with the purpose of enhancing its competitive advantage in its own sector. The
database is composed of 70 specifically designed interviews with managers of UK-based firms and NPOs. The analyses suggest,
among other things, that the majority of corporate and non-profit managers find that EVAs generate substantial tangible and
intangible benefits for their respective organisations, creating genuine synergies. We also find evidence of a general preference
for the management approaches of such programmes in both types of organisation. |
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