| 市场营销专业课程体系整合优化研究 |
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| 引用本文： | 王信东,周秀玲. 市场营销专业课程体系整合优化研究[J]. 科技和产业, 2009, 9(7): 89-91 |
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| 作者姓名： | 王信东 周秀玲 |
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| 作者单位： | 北京信息科技大学经济管理学院,北京,100192 |
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| 基金项目： | 北京信息科技大学教学改革项目《基于综合能力培养的市场营销专业课程整合改革研究》部分研究成果 |
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| 摘 要： | 市场营销是实践性很强的专业,营销专业的课程体系设置应该突出实践性强的特点,不断根据社会及企业的要求,整合优化课程体系,使其动态地符合实践的要求,培养出具有实战能力的应用型营销人才。
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| 关 键 词： | 营销专业 课程体系 整合 优化 |
Marketing Optimization of the Integration of the Curriculum System |
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| WANG Xin-dong,ZHOU Xiu-ling. Marketing Optimization of the Integration of the Curriculum System[J]. SCIENCE TECHNOLOGY AND INDUSTRIAL, 2009, 9(7): 89-91 |
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| Authors: | WANG Xin-dong ZHOU Xiu-ling |
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| Affiliation: | WANG Xin-dong,ZHOU Xiu-ling(College of Economics , Management,Beijing Information Science , Technology University,Beijing 100192,China) |
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| Abstract: | Marketing is a highly practical professional,marketing professional curriculum system should be set up to highlight the characteristics of strong practice,and continuously in accordance with the requirements of society and enterprises to integrate the curriculum system optimization to dynamically meet the requirements of practice,cultivate a combat capability with the application-oriented marketing professionals. |
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| Keywords: | marketing curriculum system integration optimization |
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