依托“农超对接”实施农产品品牌化战略

"农超对接"为农产品的生产流通提供了一个良好的新模式,生产销售直接对接,直接对消费者负责,满足市场的需求。而在此基础上继续农产品品牌建设,不仅将"农超对接"的高度大大提升,而且品牌建设必将更为顺利和高效。这不仅符合消费者的需求,更是解决我国居民菜篮子问题的一条新途径,对于三农问题的解决、社会主义新农村的建设也同样具有重要意义。就"农超对接"下农产品品牌建设的相关背景、当下发展状况、实践经验和模式探索进行了研究,主要以山东省威海地区作为主要研究对象展开相关课题。

The implementation of brand strategy of agricultural products relying on the"agriculture super docking"

＂Agriculture super docking＂ provides a new mode for good agricultural product circulation, production and sales of direct docking, responsible directly to consumers, to meet the needs of the market. And on this basis to continue the brand construction of agricultural products, not only will the ＂agriculture super docking＂ height is greatly improved, and the brand construction will be more smoothly and efficiently. This not only meets the needs of consumers, it is a new way to solve our country residents basket problems, solve problems, for the construction of the new socialist countryside also has important significance. ＂Agriculture super docking＂ agricultural product brand construction related background, development status, the practice experience and mode are studied, mainly in the Weihai region of Shandong Province as the main object of study on related topics.