| 新东方教育品牌的产品营销 |
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| 引用本文： | 董健. 新东方教育品牌的产品营销[J]. 华东经济管理, 2006, 20(4): 26-28 |
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| 作者姓名： | 董健 |
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| 作者单位： | 天津商学院,宝德学院,天津,300084 |
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| 摘 要： | 文章从产品差异化、产品线的延伸、价格和质量等方面对新东方教育品牌产品营销进行了分析,详尽阐述了作为一个特点鲜明的服务业品牌所实施的产品营销活动的特点.
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| 关 键 词： | 品牌营销 产品营销 定位 品牌延伸 |
| 文章编号： | 1007-5097(2006)04-0026-03 |
| 收稿时间： | 2006-02-16 |
| 修稿时间： | 2006-02-16 |
Product Marketing of the Educational Brand of New Oriental School |
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| DONG Jian. Product Marketing of the Educational Brand of New Oriental School[J]. East China Economic Management, 2006, 20(4): 26-28 |
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| Authors: | DONG Jian |
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| Affiliation: | Boustead College,Tianjin University of Commerce,Tianjin 300084,China) |
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| Abstract: | Product marketing,which includes differentiation of products,product line extension,price and quality,is utilized in New Oriental School's brand marketing.Based on analysis of New Oriental School's product marketing,characteristics of product marketing,for the service mark,are analyzed fully. |
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| Keywords: | brand marketing product marketing positioning brand extension |
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