山东半岛开拓韩国高尔夫旅游市场研究

高尔夫运动在东方国家逐渐普及开来.目前韩国的高尔夫爱好者超过300万,拥有高尔夫球场近200座,但是仍然供不应求,每年利用各种机会携带球杆到海外打球的旅游者高达10万人次,韩国高尔夫旅游市场呈现出高增长的特点.本文首次探讨了如何加强山东半岛与韩国高尔夫旅游市场的合作,对韩国高尔夫旅游市场进行了基本分析,特别是对山东半岛开拓韩国高尔夫专项旅游产品市场存在的问题进行了详细分析,并对推动韩国高尔夫入鲁旅游市场的快速发展提出了有关思考和对策建议.

A Study of Developing Korean Market on Golf Tourism in Shandong Peninsula

Golf sport is gradually popular in oriental countries. Today, golf enthusiasts are more than 3 million in Korea, Golf courses are over 2 hundred, but they still fail to meet the demand for golf lovers. Tourists who make use of every opportunity to play golf abroad amount to one hundred thousand persons/times every year, Korean market of golf tourism is well known for its high increase, This article explores for the first time how to strengthen the cooperation between Shandong Peninsula and Korean market of golf tourism, with a primary analysis of Korean market of golf tourism, especially a detailed analysis of the problems existing in developing Korean market of golf separate item tourism products in Shandong Peninsula. At last some recommendations about countermeasures to promote the access of Korean market of golf tourism into Shandong are proposed.