临清市旅游业的发展定位与战略目标

在SWOT分析法和田野调查法的基础上,对临清市旅游业发展的资源基础、文化内涵、旅游定位、发展战略、旅游发展战略总目标、分目标进行了深入研究后认为,该市以金瓶梅市井休闲文化为代表的古运河文化资源特色鲜明,开发潜力大;提出了世界金瓶梅休闲文化旅游目的地、中国运河休闲文化名城等特色和产业定位;提出了增强体验战略、金瓶梅龙头战略等七大发展战略.

On the orientation, strategy and object of tourism industry in Linqing City

This paper studies, by the SWOT analytical method and field investigation method, the resource foundation, cultural connotation, tourism orientation, development strategy and total and secondary targets of tourism industry development of Linqing city. It points out that the ancient canal cultural resource, represented by Jinpingmei city leisure cultural resource, possesses brilliant characteristics and great development potential. Accordingly, it proposes Linqing's characteristics and industry orientation as the world Jinpingmei leisure culture tourism destination, Chinese famous city of canal leisure culture and so on. It also brings forward seven development strategies such as boosting up experience strategy, Jinpingmei leading position strategy and so on.