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M50:艺术品牌陶瓷无极限
引用本文:汪杨.M50:艺术品牌陶瓷无极限[J].上海经济,2012(9):56-57,6.
作者姓名:汪杨
摘    要:近日,上海纺织集团旗下多家创意园区正式更名,例如M50创意园将更名为M50艺术产业园;半岛1919创意园冠名为M50半岛文化创意产业园;卓维700创意园冠名为M50上海陶瓷文化产业园等。以M50为首的多个上海创意园的陆续更名,被视为M50是其在寻求产业升级的一个风向标,其目的旨在推进上海文化创意产业品牌形象,建立多品牌营销、多文化产业经营,形成文化产业的

关 键 词:艺术陶瓷  产业园  文化创意  陶瓷文化  艺术品  文化产业  纺织集团  陶艺制作  园区  上海

M50:The priceless art brands of ceramic
Abstract:Recently,a lot of creative parks belong to Shanghai Spinning Company changed their names.For example,M50 Creative Park has changed into M50 Art industrial park. Peninsula 1919 now changed into M50 Peninsula Cultural and Creative Industry Park.Zhuowei700 creative park changed into M50 Shanghai Ceramic Cultural Industry Park.A lot of creative parks now changed their names.And it is also seen as a wind vane during the searching of its development.The aim is to publicize the brands of Shangha creative. Based on the idea of "service for the industrial development",M50 builds brand product line from Brand Par k , Service platform, derivative products,and o building brand substantive content, exploring the new mode of the brand profitable.The new brand of china "Moreless" which is the one of brand independent derivative products is concerned by the society.i" More less " is based on the practicality,and also focus on the design. From this meaning,"Moreless" works not only in design but also more in telling their mind and feelings.To make the normal things in our life alive.And at the same time,it is also the way how we should understand life and a discover of the "Creative life industry". By watching the new designs of the modern master potter,we start a new way to make this traditional art walk into our life.
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